Leaking a Fake Version of Your New Album on the Internet (with actual fake songs)

Ben Folds leaked a fake version of his new album “Way to Normal” on the internet, with six songs he recorded in eight hours, and three versions of songs that are actually going to appear on the album. Four stars.

Yet another Ben Folds-related review. I’m probably not going to write anything about his new album that’s coming out this fall, and since this is much more interesting, I’d rather substitute it anyway.

I found this article on RollingStone.com that discusses how this fake album came about, with bits about each song. Basically, he and his bassist and drummer got some studio time in Dublin and wrote six fake tracks, added three songs that are going to be on the album, and gave it to some guys to leak.

Obviously the songs aren’t all going to be great, but for a free download that’s basically been sanctioned it’s not a half bad idea. There’s the free media attention that you get from the music magazine, and the rest of the internet music community (google search for “fake album leaks” and you’ll almost exclusively get pages about this specific one), which is always good for someone who could possibly be deemed irrelevant and past his prime.

It gets his fan base excited and talking, though that could be a good thing or a bad thing. Not coming out immediately and saying that it’s fake leads to discussion about the new sound (judging from the Rolling Stone samples, he’s got yet another new sound he’s going for. Kudos for changing it up, but like the last time, it’s going to take some getting used to). The risk here is that while it does drum up interest in the new album, the fanbase is most unanimously going to be buying the new album anyway, and by putting out sub-par songs you can only hurt your chances that some of these people will be willing to pay for the album when they can just download it (of course, thereby missing the meaning of releasing a fake pirated version in the first place).

This isn’t to say that this fake album is all that bad, it’s just a little bit below full-album standards. It’s about on-par with the EPs that he put out between “Rockin the Suburbs” and “Songs for Silverman”. A few of these songs (Brainwascht, Dr. Yang) actually sound like they could be on that first Ben Folds Five album from way back when, which is probably the first time in ages that you could say something like that (whether it’s a good thing or a bad thing depends on the person I think).


“Bitch Went Nuts” will probably be a concert staple in the future.


“Cologne” is great, though it’s going to be on the album in a modified version.


“Way to Normal” is just strange, not that the bulk of it isn’t a perfectly normal song, but it’s three distinctly different sections. I especially love the “Flash Gordon”-inspired opening. The other ones besides “Hiroshima” are pretty much forgettable, but it was free so I’m not complaining.

Putting (at least similar versions of) three of the actual songs that are going to be on the album is a smart move as well, tempering the cries of “I downloaded this for nothing”, and serving as an actual preview of what’s coming. It’s basically the same as releasing a free three-song single…. with six bonus tracks.

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Releasing a fake version of your album on the internet (with actual fake songs) gets four stars, as it can get you free media attention, the fan base, and maybe even some others, talking about the upcoming album, and serve as a preview of what the album is actually going to be like. The only negative is that since he didn’t come out right away and say it was fake, there may have been some negative early reviews. Providing full-disclosure, which he eventually did, mitigates this a bit though. In the end, I think that no matter how mediocre, fans appreciate what is basically a free EP.

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