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Leaking a Fake Version of Your New Album on the Internet (with actual fake songs)

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Yet another Ben Folds-related review. I'm probably not going to write anything about his new album that's coming out this fall, and since this is much more interesting, I'd rather substitute it anyway.

I found this article on RollingStone.com that discusses how this fake album came about, with bits about each song. Basically, he and his bassist and drummer got some studio time in Dublin and wrote six fake tracks, added three songs that are going to be on the album, and gave it to some guys to leak.

Obviously the songs aren't all going to be great, but for a free download that's basically been sanctioned it's not a half bad idea. There's the free media attention that you get from the music magazine, and the rest of the internet music community (google search for "fake album leaks" and you'll almost exclusively get pages about this specific one), which is always good for someone who could possibly be deemed irrelevant and past his prime.

It gets his fan base excited and talking, though that could be a good thing or a bad thing. Not coming out immediately and saying that it's fake leads to discussion about the new sound (judging from the Rolling Stone samples, he's got yet another new sound he's going for. Kudos for changing it up, but like the last time, it's going to take some getting used to). The risk here is that while it does drum up interest in the new album, the fanbase is most unanimously going to be buying the new album anyway, and by putting out sub-par songs you can only hurt your chances that some of these people will be willing to pay for the album when they can just download it (of course, thereby missing the meaning of releasing a fake pirated version in the first place).

This isn't to say that this fake album is all that bad, it's just a little bit below full-album standards. It's about on-par with the EPs that he put out between "Rockin the Suburbs" and "Songs for Silverman". A few of these songs (Brainwascht, Dr. Yang) actually sound like they could be on that first Ben Folds Five album from way back when, which is probably the first time in ages that you could say something like that (whether it's a good thing or a bad thing depends on the person I think).


"Bitch Went Nuts" will probably be a concert staple in the future.



"Cologne" is great, though it's going to be on the album in a modified version.


"Way to Normal" is just strange, not that the bulk of it isn't a perfectly normal song, but it's three distinctly different sections. I especially love the "Flash Gordon"-inspired opening. The other ones besides "Hiroshima" are pretty much forgettable, but it was free so I'm not complaining.

Putting (at least similar versions of) three of the actual songs that are going to be on the album is a smart move as well, tempering the cries of "I downloaded this for nothing", and serving as an actual preview of what's coming. It's basically the same as releasing a free three-song single.... with six bonus tracks.

****
Releasing a fake version of your album on the internet (with actual fake songs) gets four stars, as it can get you free media attention, the fan base, and maybe even some others, talking about the upcoming album, and serve as a preview of what the album is actually going to be like. The only negative is that since he didn't come out right away and say it was fake, there may have been some negative early reviews. Providing full-disclosure, which he eventually did, mitigates this a bit though. In the end, I think that no matter how mediocre, fans appreciate what is basically a free EP.

Written by Nate

August 16th, 2008 at 1:14 pm

Putting Things on Notice

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I'm calling you out, Andy Dick!



I read on a semi-well-known TV blog that this guy created an internet page that generated Stephen Colbet-style "On Notice" lists. All you have to do is type in whatever you want to put on notice, hit a button and a picture will be generated that you'll be able to save. Not sure why you'd really want to save it; perhaps to post on your blog review site, or maybe just to show it to your friends.

Now don't get me wrong; I think the application created to do this with is pretty cool, and I like Colbert's list and the general idea of it, but I'm not quite sold on people creating their own lists. Stephen Colbert has a national show where showing off this list of things he's upset with will reach a wide audience. The only thing that making a list for yourself accomplishes is the sense that you now know where things stand, as in you have a concrete ranking of what you hate most, and in what order. Maybe your friends might appreciate it and you'll all get a laugh out of it. But it won't make a difference in the real world, and you'll only be left with the comfort of knowing that you complained about something, even though you did it to no one in particular. Kind of like bloggers. In fact, if I had another spot, I'd throw bloggers on there as well.

The whole "not being seen by anyone" thing is sort of worked around by being able to see on the site, the last 100 lists that were made. Of course, half the time, the people don't fill in all the boxes and many of them are just the defaults, and a lot of the lists are just excuses to throw profanity out there, but sometimes there are some good ones, like "planes without snakes", the WNBA, Billy Bush, Cut-off shorts, and strangely enough, Charlie Dent.



Just for good measure. By the by, don't you hate pants?


***
Three stars for idea and execution. Minus 2 stars for a lack of real purpose, including the usual internet "busying yourself" excuse. I do invite readers to create their own lists and post them for my viewing pleasure, even if it's not in picture form.

Written by Nate

September 2nd, 2006 at 1:12 pm