This guy is everywhere! I mean it. I mean it. Not just the ubiquitous ads for the movie, either. He may very well be the first person I’ve seen promoting one thing on Letterman, Leno, Conan, and The Daily Show, and a half-hour appearance in Opie and Anthony, in less than two weeks. And not only has the actor, Sacha Baron Cohen, been on all of them, he’s been on all of the as Borat, and done so in multiple segments on at least two of them. On Leno, he made a bed with Martha Stewart, and on Conan, he chased Conan around the stage with a pair of scissors, followed by one of the most bizarre musical performances I’ve seen on his show. In all four appearances the interview topics were different and fresh. Here’s a compendium of all of the media appearances. The guy even had a “float” in the NY Halloween parade, which is basically just a costume showcase and giant party. The “float” consisted of about 20 Borat impersonators. Completely ludicrous. I’m sure he’s got a myspace thing going as well. I have never seen an ad campaign for a film that was so in your face. The thing is, the movie was so inexpensive that it made up its cost in the first week. They can throw all kinds of money into the advertising, and it’ll still come out on top. And it’s an hilarious movie to boot. Congrats on getting everyone in the country’s attention.
There isn’t a person in the country who doesn’t know about this movie. I’m nearly certain. Five stars.