Yes, yes it is.
Why do I know this? I have an Xbox Music Pass, and this causes conversations in my head such as “Even though I’m not a 13 year old girl, that new One Direction song on the radio is pretty catchy. I should probably use the subscription to download the entire album. What? There’s a deluxe version with four extra songs? OK. I wonder if it’s worth it if I were to have to buy it.”
Why is it worth it? The slower songs on the normal album aren’t that notable. The deluxe version adds four faster paced songs (which probably should’ve replaced those slower songs on the normal album…).
Note: I’m only partially kidding about the entirety of the above. “Live While We’re Young,” “Kiss You,” and “Rock Me” are really good songs.
I’m not really the target market at all, but it’s perfectly fine.