The Junior Staff has done it again. Instead of reviewing his review per se, I’ll simply re-assess the topic through the lens of having read his review. The issue with his review is simply that it’s plain-old wrong and short-sighted.
I know that Nate is older than I am (by a whole two months) and that the onset of his old age is even less graceful than mine. Does this mean that he’s moved into the territory of old-cooted-ness? Apparently yes. He offers no truly negative issues relating to the ballooning of the “Christmas Season,” except that it might begin to eventually float into his late-September birthday. In fact, that very day is already marked by a number of historical events and feasts for a a variety of martyrs . Of course, Nate’s birthday isn’t included in these lists, but I’d wager that the populace at large would be more upset that the Christmas Season is encroaching on the anniversary of the Battle of the Sexes tennis match than Nate’s birthday. That out of the way, onto the more general aspects of “the myth.”
Yes, the whole “Christmas-thing” starts early every year. But earlier each year? I doubt it. The Junior Staff offers no comparison to either his youth, his parents’ youth, his grandparents’ youth, or even the creepy old guy’s down the street. In fact, he even says that he has “no historical evidence to back it up.” Now, I’m sure that “way back when,” it was different; the times when people walked to school uphill both ways and Christmas shopping, planning, etc. all began at 10am sharp on December 21st. Those were the “good old days,” and that’s the way they likes it (that’s not a typo). It would seem that the Junior Staff subconsciously remembers those times even though he was born during the Reagan administration. At least ten years ago (probably 15), I remember being at what was then the new BJ’s Wholesale Club on Airport Road. It was mid-September, and guess what, there was a section of the store selling Christmas junk (literally…like those robotic Santas that probably start hundreds of fires each year). Maybe the season starting earlier each year is more widespread than in the past, but it’s not like we see Christmas specials in July and August (Christmas in July sales aren’t Christmas sales, thank you very much). If retailers started pushing Christmas in the summer, it probably wouldn’t get very far, as even though there are people who get their Christmas shopping done extremely early in the year, increasing the amount of Christmas advertising early in the year won’t convert the sane people who take care of it nearer to the actual date.
If Nate wants to complain that it comes early each year, that’s one thing (though it would be a rather trite review, which is probably why he instead reviewed the concept of it coming earlier each year), but giving credence to the myth is just bad news. People like to complain and people like to think it was better in the past. It’s like the story of the sheep who wanted to graze in the neighbor’s grass because it looked better. They went over to the neighbor’s and started to graze, only to then wish they were back on the original side. Well, this whole Christmas Season nonsense is like those sheep, except instead of wanting to graze in the neighbor’s field, they want to use a time machine to graze 20 years ago, when they “remember” that the grass was better. Of course, the grass wasn’t any better and most of them don’t even remember it, and a fair number weren’t even born yet.
Please don’t be one of those time travelling sheep.
The Myth of the Christmas Season Starting Earlier Each Year receives one star due to the fact that while not completely a fabrication of the sentimental, it is a greatly exaggerated event. Sure, way back when (maybe the time of Constantine?) Christmas was a day, not a season, but that distinction changed almost equally long ago. In the mean time, the season has grown, but it’s safe to say that it hasn’t been during my (or any of my contemporaries’) lives.